Entagroup News

  • Entanet calls on businesses to grasp social media or risk being over-taken by competitors

    In its latest opinion article (http://opinion.enta.net), Entanet calls on more businesses to adopt social media to drive new opportunities and customer acquisition – or risk being overtaken and usurped by their rivals.

    The company’s Head of Marketing, Darren Farnden, believes social media is a key opportunity for businesses and should be included in business growth plans.

    “More and more businesses are developing social media marketing strategies and creating profiles on Facebook, Twitter et al. If you’ve not yet considered the potential power of social media, you can bet that several of your competitors will have, and they’re probably already using these new platforms to communicate with your target market. Why not run a simple search across each of the social networks for each of your key competitors? They may or may not be doing things well, but if they’re there and you’re not, they’re one step ahead nonetheless.”

    He says that any business which holds back from using social media will soon fall behind their rivals. “There remain some who think social networking will fade away in a year or two when we all get bored of it. They prefer instead to stick to more traditional methods of communication, such as email and even the letter. If you’re one of those, here’s an interesting statistic to chew on – 91% of email users have unsubscribed from a company email they previously opted-in to.”

    To read the article in full visit: http://opinion.enta.net

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    • 23 Sep 2011

    • Posted in Entanet