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COUNTERFEITERS STICK IT TO MICROSOFT – 1990
But in an attempt to cut back on the use of pirated products in the channel, Microsoft has set aside a six-figure investment to tackle the problem. Jon Atherson, commercial manager at Enta Technologies, confirmed the problem was severe, but "exactly how severe is impossible to say". He revealed that counterfeit companies were investing so much in R&D that counterfeit goods looked genuine.
"In fact, the only way forensic experts have been able to tell fake from proper is by the differing glue types," he said. One distributor agreed the problem with counterfeit software in the market had become so exetreme "that it takes a forensic scientist to tell the difference". Alex Hilton, commercial licence and fulfilment manager at Microsoft, claimed the SME commuinty was rife with illegal product and Microsoft's money would tackle that problem. "in the SMB enviroment, 80 per cent of users use office, but we know that 80 per cent of users aren't buying office, so clearly there is piracy," he said.
Mark Johnson, general manager of software at Ideal Hardware, argued there was a high degree of unnoticed piracy when people bought product believing it to be kosher. Roger Mather, managing director at Actebis, said any improvement in the piracy situation would help Microsoft's financial position and revealed the vendor was mobalising its distributors to assist with the clampdown.
MicroScope
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